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ALEJANDRA KOUGH

A passion for beauty drives Alejandra Kough, the new owner of Rouge Cosmetics in Salem. Since taking over the reigns in September 2014, Kough has brought fifteen years of experience in the field to the popular store, which specializes in fine beauty and skin care products from the most desired brands.

In her native Venezuela, Kough owned a beauty shop and served as a sought-after makeup artist for pageant contestants. Since moving to the U.S. 15 years ago, she has excelled as a beauty advisor for Estee Lauder, Clarins, Bluemercury and La Mer.

Kough is bringing that same drive for success and passion for beauty and cosmetics to Rouge. Since taking over, she has added a Brow Bar and a menu of esthetic services in Rouge’s new facial room. “We are excited to offer a variety of certified Caudalie facials,” Kough said. “They are very exclusive, and we are the only North Shore location to offer this premium service from our two estheticians on staff.” In addition to brow waxing, Rouge’s spa services menu, available Tuesday through Saturday, includes microdermabrasion and several treatment add-on options such as eye treatments and peels.

Alejandra’s passion for beauty began more than 18 years ago in her native country of Venezuela as a makeup artist and beauty store owner. She came to this country to pursue business ownership with more opportunities for growth and success.

After arriving in greater Boston area, Alejandra brought her experience to retail cosmetics and worked her way up from beauty advisor for Estee Lauder at Macy’s and then Clarins counter manager at Nordstrom’s. She managed a Bluemercury store that, with Alejandra’s leadership, became the #1 store in the company. Her last position before rouge was as manager of La Mer at Saks Boston which is the second biggest account for the line.

Alejandra met Ann Massey, the former owner of rouge, in the summer of 2014 and they hit it off immediately. They each recognized their mutual passion for the business of beauty.

Ann established rouge as a leading cosmetics store on the North Shore and was about to embark on a new journey herself. She was searching for the right person to carry on her aspiration to continue to grow rouge into a recognizable brand. Ann knew that Alejandra was the perfect person to carry on her vision of unsurpassed service and the finest products available.

Alejandra and the dedicate rouge artists developed some exciting changes such as the Brow Bar (November 2014) and additional aesthetic and Dry Hair Styling services in early 2015. Added a treatment room in April 2015, which has performed over 5000 services.